Since 2014, DooH it has been the premier DOOH-in-vehicle media operator, deploying DigiCab across thousands of taxis and VTCs in Europe and Africa.
Powered by an onboard AI (built with Probayes / La Poste Group), DigiCab enables ultra-precise targeting based on age, gender, income bracket, and trip context.
At DooH it, we don't just deliver campaigns — we measure their real impact with proprietary AI, transforming impressions into attention and delivering measurable ROI.
When I founded DooH it, my ambition was clear: turn a constrained moment, time spent in transit, into a positive opportunity for brands. That means capturing rare, qualified attention. For passengers, making the ride more useful and pleasant. For drivers, creating additional earning potential.
We believe that advertising has value only when it delivers useful, respectful, measurable attention.
Our partner drivers are at the heart of the DigiCab experience. We support them with fair compensation and give them access to cultural activities for themselves and their families.
Measure, understand, reduce. Our AI and analytics tools now integrate the carbon dimension, making DigiCab a more conscious and sustainable media platform.
Behind the technology, there are people. We foster an open, collaborative, and respectful culture where everyone can help shape the media of tomorrow.
With DooH it, turn every campaign into a measured, optimized experience through real audience attention.