At DooH it, we don’t just run campaigns. We measure their true real-world impact using proprietary AI technology—shifting from exposure to attention, and delivering measurable ROI.
In an information-saturated environment, exposure alone is no longer enough. Attention—its duration and intensity—is the true effectiveness indicator. DigiCab, backed by Probayes technology, lets you go beyond pure reach to measure actual engagement of a contact exposed to a message.
Probayes, born from research at INRIA and CNRS, has been the AI and data-science arm of La Poste Group since 2016. Its expertise ensures technological sovereignty, rigorous ethics, and full alignment with GDPR and upcoming European standards (AI Act).
We apply a protocol of pre-tests and post-tests to evaluate, control, and improve the effectiveness of deployed campaigns.
Execution of a pilot test on a defined panel (attention duration, completion rate, memorization) to optimize the campaign and creatives.
Measurement on exposed audiences to validate campaign impact in terms of recall, brand preference, and/or intent.
At DooH it, we aim to make attention the essential benchmark in digital signage. Our ambition: position DigiCab as a leader in the Attention Economy, combining performance, ethics, and real impact for brands.
With DooH it, turn every campaign into a measured, optimized experience through real audience attention.
