DigiCab turns every taxi or ride-hailing trip into a premium advertising moment. With AI and certifiable attention measurement, your campaigns reach captive, qualified audiences.
Our AI technology developed with Probayes (La Poste Group) detects 100% anonymously and GDPR-compliantly, the passengers’ age, gender, use of glasses, and trip context (geolocation, time of day, fleet typology).
DigiCab screens broadcast your campaigns in a competitor-distraction-free environment, ensuring high receptivity. Your creatives are delivered exclusively to your targeted audiences and within the specific context.
Each campaign is analyzed using precise performance indicators: active and passive attention in seconds, frequency, recall. These data are delivered in a clear, actionable report.
To deliver even more precise and contextual targeting, DigiCab relies on 4 fleets, each adapted to specific objectives and audiences.
Each DigiCab campaign is analyzed using exclusive attention and recall indicators. Compared to OLV/VO (Video Online) and DOOH standards, our benchmarks show performance gains up to +7 to +15%.
A unique approach combining premium audiences, precise targeting and certifiable attention measurement.
“Thanks to on-board AI targeting, we were able to reliably identify eyewear wearers while ensuring data privacy. Attention levels exceeded our usual benchmarks and confirm the relevance of an intelligent in-vehicle medium.”
“Our objective was to present our Premium cards in a contextualized, engaging environment. With DigiCab, we reached a CSP+ audience at the right moment, maximized ad attention and fully leveraged real-time marketing. The results confirm the strength of a tailored, integrated strategy: relevant, engaging, and truly Priceless communication.”
“We are proud to have launched an innovative campaign dedicated to professionals aboard TGV INOUI. Through a media strategy orchestrated with DooH it, we captured the attention of a qualified audience throughout their daily journeys. A personalized, seamless experience that illustrates in-vehicle DOOH’s capacity to transform the advertising landscape.”
“As a media agency, we continuously seek innovative solutions to address Mastercard’s strategic audience segments. This setup proved effective by enabling us to reach a targeted 25+ CSP+ audience in high-fit environments like business districts, luxury hotels, airport zones. This campaign met our expectations thanks to high ad attention and the precision targeting offered by the solution.”
Discover how DigiCab can transform your campaigns into a premium media experience—targeted and measurable in real time. Our team will work with you to craft a bespoke strategy that maximizes attention and impact.
